Are you ready for the holiday season?

• Define your goals for the holiday season (e.g., increase sales, increase your visibility, etc.).
• Consider whether you want to outsource certain operations or whether you need to hire for this time of year (e.g. packaging, customer service, content creation, digital agency, social media management, etc.)
• Set a budget for your advertising campaigns if you plan to do any.
  
• Reread your post-mortem from last year if you did one. Otherwise, try to remember what worked and what didn't work last year and improve :)

July

• Create a detailed editorial calendar for the holiday season, including key dates (e.g., Black Friday, Cyber Monday, Christmas, New Year's, etc.). If you're looking for a tool to track all of this, Asana is a great free tool! At Simplitude, it's a lifesaver!
• Start developing holiday content ideas. (Pinterest is your best friend! Create secret inspiration boards and share them with your team.)
• Identify the influencers you want to collaborate with and begin preliminary discussions. (Yes, already! Because they're planning their holiday season too.)

September

• Finalize your editorial calendar by planning posts, promotions, and contests, if applicable.
• Start creating visual content if you're the one creating it.
• Contact the influencers you want to involve in your campaigns and discuss the details of the collaboration.
• Prepare special promotions and promo codes.
• Also plan your newsletters and the changes to be made to your website to have a consistent brand image.

October

• Schedule your social media posts and newsletters.
• Start teasing your upcoming special offers and promotions to create excitement and anticipation (e.g., behind the scenes, story polls, etc.)

End of October

• Closely monitor your stock performance and adjust your strategy if necessary.
  

During the holidays

• Publish festive and engaging content regularly. Show that the excitement isn't just happening online, it's happening in your business too!
• Be attentive to comments, private messages, and mentions of your brand, and respond promptly.

• Analyze all your actions according to your performance indicators.
• Identify what worked and what can be improved for the following year (do a post-mortem)
• Use this information to refine your strategy for the upcoming holiday seasons.

• Content creation (photo, graphic visual, reel, story)
• Branding
• Social media management
• Creating an editorial calendar
• Creating a 360 strategy
• Consultation