Valentine's Day is approaching—the perfect opportunity to treat yourself to lingerie that combines comfort, style, and respect for the environment. Choosing eco-friendly underwear is not only about taking care of your health, but also the planet. Opting for natural fabrics like organic cotton or bamboo reduces the risk of irritation and infection while ensuring better breathability.
Because after all, there's nothing better than feeling good in what you wear, while having a positive impact.

To help you find that rare gem, here are 5 Canadian brands that are redefining lingerie with sustainable materials, designs designed for comfort, and ethical production.

1. Heliodor Lingerie

heliodorlingerie.com

If you love refined and timeless lingerie, Héliodor is for you. Handmade in Montreal, this brand uses organic and recycled materials, such as OEKO-TEX certified European lace. Each piece is designed to enhance the silhouette while providing absolute comfort.

Why do we love it?

• High-end and eco-responsible materials.

• Local and artisanal production.

• Feminine and modern designs.

2. The Beautiful Underpants

lesbellesbobettes.ca

Les Belles Bobettes is the fun and committed brand that we love to wear every day. Their underwear is made in Quebec from recycled fabrics and organic cotton. In addition to being soft on the skin, they are colorful and perfectly fitted for all body types.

Why is it a must?

• Comfortable and inclusive cuts.

• Local and ethical production.

• A touch of fun for Valentine's Day!

3. MARY YOUNG

maryyoung.com

Minimalism and comfort are the watchwords of MARY YOUNG , a Toronto-based brand that creates underwear made from bamboo and organic cotton, perfect for everyday life without compromise. Their bralettes and panties are designed to enhance without constricting. An ideal choice for those looking for naturalness with a modern touch.

What we like about them:

• Simple yet sophisticated cuts.

• Ethical and sustainable production.

• A philosophy focused on self-love.

4. Eliza Faulkner

elizafaulkner.com

Renowned for her bold clothing, Montreal designer Eliza Faulkner offers a small lingerie collection made from upcycled fabrics. These original, colorful, and locally sourced pieces are perfect for adding a unique touch to your underwear drawer.

Why crack?

• Original and bold designs.

• Environmentally friendly production.

• High-quality upcycled materials.

5. The Naked Club

thenakedclub.com

For those who prefer timeless essentials, The Naked Club is a must-have brand. Their GOTS-certified organic cotton underwear is breathable, soft, and designed to last. Plus, they offer a convenient subscription to easily update your essentials.

The strong points:

• Timeless and comfortable essentials.

• Total commitment to biological materials.

• A minimalist and ethical approach.

This Valentine's Day, choose eco-friendly lingerie that makes you feel good ❤️🫶