Bubble bath

Pure was born in 2009 in St-Alexandre-de-Kamouraska, Bas-St-Laurent, inspired by the St. Lawrence River, nature and the vast green spaces that surround us.

Total Fabrication creates its own brand, with the mission of developing eco-friendly products for the family and the home, using natural-source ingredients that are toxin-free and harmless to health, while maintaining impeccable performance.

Responding to demand in 2010, Pure© is distributed in specialized eco and baby stores. Drawing inspiration from other dry ecological products, the Quebec-based brand offers an innovation for household products: bulk packaging. Pure© becomes one of the first brands in Canada to offer this concept for household products. It was important for the company to make people aware of the importance of preserving the environment for themselves and future generations, by guiding them towards making enlightened consumer choices.

In 2013, Pure© got a facelift with a new image. The brand's aim is to make buying local in bulk much simpler for consumers. Products are therefore offered in transparent containers for easy bulk filling.

In December 2016, the Total manufacturing plant became certified Climate Commitment by Ecocert, making it the first company in Canada to receive this certification. The plant has adopted a sustainable development plan and is making a long-term commitment to reducing its greenhouse gas emissions and thus minimizing our environmental impact.

Pure^® products are now sold in bulk across Canada, thanks to our filling stations. It's now easy to do your part by simply reusing your containers.